This project was done as part of a UX Research project as a case study on Trader Joe's. We applied different methods of qualitative and quantitative research methods to determine what customers of Trader Joe's want.
We designed a Lobster Hunt App to mimic the in-store interactive experience and brought it to the digital world.
The above video belongs to Trader Joe's YouTube Channel. Nikhil Gala does not possess content rights for this video.